Using the Facebook Privacy Settings


With the advent of digital media, our private life seems to have flown out the window along with our rights to them. Most social media platforms are now been set up to allow access to your confidential information, including contact […]

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Digital Marketing: Think like a School, Run like a Business. Part 2


In the first part of “Digital Marketing: Think like a Schools, Run like a Business”, we offered some great tips that could help the head of school prepare their school by recognising and utilising the many marketing tools in the […]

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Think like a School, Run like a Business. Part 1


Think like as school run like a business In today’s digital market, trustees of independent schools are constantly presented with increasing challenging choices when it comes to communications, marketing and research. Have a look at these questions and try to […]

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Marketing your School as a Brand


Here in the UK, we have an enormous amount of outstanding independent schools. Schools that are dedicated to educating students to become very enthusiastic and very strong participants in the 21st century economy. Inadvertently, this also means that students and […]

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35 ways to use Twitter successfully by Independent Schools


Nowadays, more and more Independent schools are coming to social media and with good reason too. Social media offers the promise of inbound marketing,  improved search engine optimisation (SEO), branding and the ability to engage with the many constituencies involved […]

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Three Shade of Social Media

Social media

If you have been reading the past series of our blog posts, then by now you are probably convinced that having a social media page is really beneficial. There are risks involved in having a social media presence for individuals […]

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School websites: The centre of your school digital marketing strategy


The most powerful and effective marketing tool your school can have is its website. A great website can generate leads and answer enrolment enquiries with minimum fuss. It can communicate important information at a glance and cut down on administrative […]

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Tips on using social media marketing

social media tips

Social media marketing has become a norm in businesses and marketing with majority of small businesses and big organisations creating a separate budget for social media marketing. Social media helps to create brand awareness, engagement with consumers and prospects, and […]

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Social Branding – Businesses and Brands


A business is known to be defined as an organisation or a sort of economic system where  there is an exchange of goods or services for money, therefore the purpose of business is for profit. And branding is just differentiating […]

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Social Listening


Social listening is a form of social media monitoring, it is the process of identifying the conversation people are having on social networks. This is a very useful process for both business owners and marketers because, it helps gain insights […]

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