How to use YouTube to optimise your school’s popularity


Ask anyone today what search engine they know or use and I bet you they would say “Google”. They won’t be wrong either. But did you know that next to Google, the second largest search engine is “YouTube”? Well, it […]

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Admissions Marketing in Independent Schools


An abundance of outstanding independent Schools in our part of the world, means that we are most fortunate in having students whose schools are dedicated to educating them to the highest standard possible, encouraging them to become very enthusiastic and […]

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Inbound Marketing Specialists


Inbound marketing As an architectural messenger, Swoop Studios serves as an integrated Digital Marketing Specialist for Independent Schools. We build businesses out of schools by working with their head person and leaders to raise communication and branding awareness. Our 12-month […]

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Using the Facebook Privacy Settings


With the advent of digital media, our private life seems to have flown out the window along with our rights to them. Most social media platforms are now been set up to allow access to your confidential information, including contact […]

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Digital Marketing: Think like a School, Run like a Business. Part 2


In the first part of “Digital Marketing: Think like a Schools, Run like a Business”, we offered some great tips that could help the head of school prepare their school by recognising and utilising the many marketing tools in the […]

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Think like a School, Run like a Business. Part 1


Think like as school run like a business In today’s digital market, trustees of independent schools are constantly presented with increasing challenging choices when it comes to communications, marketing and research. Have a look at these questions and try to […]

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Marketing your School as a Brand


Here in the UK, we have an enormous amount of outstanding independent schools. Schools that are dedicated to educating students to become very enthusiastic and very strong participants in the 21st century economy. Inadvertently, this also means that students and […]

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35 ways to use Twitter successfully by Independent Schools


Nowadays, more and more Independent schools are coming to social media and with good reason too. Social media offers the promise of inbound marketing,  improved search engine optimisation (SEO), branding and the ability to engage with the many constituencies involved […]

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Three Shade of Social Media

Social media

If you have been reading the past series of our blog posts, then by now you are probably convinced that having a social media page is really beneficial. There are risks involved in having a social media presence for individuals […]

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School websites: The centre of your school digital marketing strategy


The most powerful and effective marketing tool your school can have is its website. A great website can generate leads and answer enrolment enquiries with minimum fuss. It can communicate important information at a glance and cut down on administrative […]

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