Digital instruction in Education: What it means for Teachers. (Part 2)


The first part of this blog, (posted last week), showed how digital tools are being introduced into the classroom by combining technology and digital resources. These tools have not been developed to drastically change the way teachers teach, but rather, […]

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Digital instruction in Education: What it means for Teachers. (Part 1)


Digital instruction in Education: What it means for Teachers, is a very short but concise two-part blog that will investigate the effects and opportunities of the digital instruction movement in learning institutions and it’s impact on school teachers. Part one […]

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LinkedIn; The Most Powerful Networking site for Professionals


The bulk of my meetings in the past month have had one theme in common; LinkedIn! Many of the connections and meetings I have had recently, have been made through it. I have been doing quite a lot of reading […]

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LinkedIn – Brand Awareness and Advertising Opportunity!


Many users of LinkedIn today, do not fully utilise the margin of opportunity available to them, which is; to build awareness for themselves by creating a superb profile. Most profiles on LinkedIn have very simple headline that typically consists of […]

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Marketing Challenges Faced By Independent Schools Today


In today’s world, consumers have become very highly sophisticated and very demanding. Mobile connectivity and constantly available internet access means that consumers are now savvy users of digital media, and that same ease of mobile connectivity have made social media […]

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ALS Ice Bucket Challenge


5 MARKETING INSIGHTS FROM the ICE BUCKET CHALLENGE. We all from time to time, come across a ‘fad’ or ‘trend’ on one or sometimes, all of our social media platforms. Sometimes we enthusiastically join in and other times, we sit […]

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Independent School Marketing: The Value of Market Research


Today, the educational market place is highly competitive. In such environment, Independent Schools have a tough job to do better, by making sure that their value proposition to prospective families and students is well established. The administrators who have been […]

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School websites: The hub of your school marketing strategy


The most powerful and effective marketing tool your school can have is its website. A great website can generate leads and answer enrolment inquiries with minimum fuss. It can communicate important information at a glance and cut down on administrative […]

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Social Media Success: It’s all in the STRATEGY


For every business, establishment or even, independent Schools, a well planned and executed social media strategy could be the difference between a successful or a flopped marketing campaign. We appreciate they every brand is unique with different value propositions, however, […]

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How to use YouTube to optimise your school’s popularity


Ask anyone today what search engine they know or use and I bet you they would say “Google”. They won’t be wrong either. But did you know that next to Google, the second largest search engine is “YouTube”? Well, it […]

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