Want to succeed in social media? Let’s talk Strategy!!

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For every business, establishment or even, independent Schools, a well planned and executed social media strategy could be the difference between a successful or a flopped marketing campaign. We appreciate they every brand is unique with different value propositions, however, […]

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Rules of Engagement: 10 rules for Success in Social Media Marketing

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The buzz and excitement that social media has to offer, is one that seem to keep getting better and better everyday. In fact, social media marketing is where all the businesses are heading towards and you must not get left […]

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Marketing Challenges Independent Schools Face Today

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In today’s world, consumers have become very highly sophisticated and very demanding. Mobile connectivity and constantly available internet access means that consumers are now savvy users of digital media, and that same ease of mobile connectivity have made social media […]

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Digital instruction in Education: What it means for Teachers. (Part 2)

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The first part of this blog, (posted last week), showed how digital tools are being introduced into the classroom by combining technology and digital resources. These tools have not been developed to drastically change the way teachers teach, but rather, […]

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Digital instruction in Education: What it means for Teachers. (Part 1)

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Digital instruction in Education: What it means for Teachers, is a very short but concise two-part blog that will investigate the effects and opportunities of the digital instruction movement in learning institutions and it’s impact on school teachers. Part one […]

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LinkedIn; The Most Powerful Networking site for Professionals

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The bulk of my meetings in the past month have had one theme in common; LinkedIn! Many of the connections and meetings I have had recently, have been made through it. I have been doing quite a lot of reading […]

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LinkedIn – Brand Awareness and Advertising Opportunity!

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Many users of LinkedIn today, do not fully utilise the margin of opportunity available to them, which is; to build awareness for themselves by creating a superb profile. Most profiles on LinkedIn have very simple headline that typically consists of […]

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Marketing Challenges Faced By Independent Schools Today

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In today’s world, consumers have become very highly sophisticated and very demanding. Mobile connectivity and constantly available internet access means that consumers are now savvy users of digital media, and that same ease of mobile connectivity have made social media […]

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ALS Ice Bucket Challenge

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5 MARKETING INSIGHTS FROM the ICE BUCKET CHALLENGE. We all from time to time, come across a ‘fad’ or ‘trend’ on one or sometimes, all of our social media platforms. Sometimes we enthusiastically join in and other times, we sit […]

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Independent School Marketing: The Value of Market Research

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Today, the educational market place is highly competitive. In such environment, Independent Schools have a tough job to do better, by making sure that their value proposition to prospective families and students is well established. The administrators who have been […]

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